
AI in Fundraising: A Tool for Efficiency, Not a Substitute for Empathy
Why the Human Voice Still Matters With a new year underway, conversations about AI, automation and efficiency are everywhere. And yes — AI can write fast. It can write clean.
Brad Cecil & Associates is a team of caring individuals devoted to helping your organization reach donors wherever they are. For 20 years we’ve helped foster new relationships and impact communities in powerful ways.
We love the unique characteristics of each organization we’re privileged to serve. That’s why we take a completely customized approach to strategy. From direct response to capital campaigns, we provide the expert guidance to take your fundraising to the next level.
You’re here to make a difference in the world — and we’re here to help.
For a nonprofit organization, donors are everything. From new donor acquisition to deepening long-term relationships and complimenting it all with online campaigns — connecting with your donors allows your organization to thrive.
Digital fundraising must be a key component in a nonprofit organization’s overall fundraising strategy. Our team of experienced digital fundraisers and marketers will allow you to meet your donors where they are through a comprehensive multi-channel strategy.
The ability to cultivate donors at every level of the giving pyramid is unique to our agency. Our dedicated team of professionals has the skill, experience and proven success to help our clients capture donors from $5 to $5 million.
You need a positive image and a strong message to motivate people to action. From concept, to copy, to design, to production, our custom creative makes your organization shine. Best of all, it produces unmatched results.
Our job is to inspire people to action to change the world.
– BRAD CECIL PRESIDENT / BRAD CECIL & ASSOCIATES –Enjoy our White Papers, Case Studies, and General Thoughts

Why the Human Voice Still Matters With a new year underway, conversations about AI, automation and efficiency are everywhere. And yes — AI can write fast. It can write clean.

At BCA, we don’t just create campaigns; we build frameworks for donor trust and generosity. This case reflects how our team integrates creativity, data, and decades of experience to deliver tailored solutions for nonprofit success. By unifying messaging across channels and focusing on the donor’s experience, we help our partners achieve measurable results while deepening donor relationships.

Embedded in BCA’s culture is a commitment to regularly and rigorously reviewing strategies and the creative elements of our endeavors. This case study highlights how this discipline helped to revitalize donor engagement to produce meaningful improvements across several key metrics.