The Direct Marketing Association (DMA) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing – both online and offline, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.
The Association of Fundraising Professionals (AFP) represents more than 30,000 members in 225 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession.
The Association of Direct Response Fundraising Counsel was formed to create and enforce the industry’s first set of comprehensive ethical standards, to represent its members’ interests before state and federal government, and to educate non-profit organizations and the general public about the use of direct-response fundraising.
Founded in 2001, Certified Fund Raising Executive International is an independent 501(c)6 whose sole mission is dedicated to setting standards in philanthropy through a valid and reliable certification process.
